Lonely Bee?


From four, it is now down to one. Yes, there is now a solitary Jollibee branch in Hong Kong after one branch in the neighborhood closed down few days ago. That leaves Jollibee Hong Kong with only one branch in Central left. Though it is unlikely that this shop will follow suit — there has been no rumors about other branches closing down due to poor sales — the symbol of Philippine”s answer to global brands such as KFC and Mcdonalds will not be as prominent as before.

When I came here in 2001, there were four Jollibee stores: Shatin, Mong Kok, Wan Chai and Central. Shatin had to close shop when Jollibee and landlord could not agree to a better deal with shop leasing. I was not aware Mong Kok disappeared. And now, Wan Chai, which is a couple of stone”s throw away from home, will be gone. No word yet if any of these closed shops are going to reopen. I am just hoping that Jollibee will remain in Hong Kong even if it continues to exert aggressive marketing of its products in mainland China recently.

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